Remove as much friction as possible between your request and their ability to submit a review.Īsk the right questions. To do this, you need to know the type of answers you want before you start asking for them. Check out Bigcommerce app partner Yotpo to automate this process, which makes it easy for you but more importantly makes it easy for your customers. You’re most likely to get a review when the purchase is still top of mind. If you have a brick-and-mortar business, like Milk + Honey Spa, you’ll also want to have a profile on Yelp and Google Places.įollow up with buyers. Consider sending an email to customers after they make a purchase. Make your Facebook, Twitter and Instagram accounts easily accessible from your store so customers can reach out with comments and questions. Being social and accessible is the best way to get honest feedback. Just make sure you get them on your site in a way that works for your product. We love how Primal Pit Paste shows off their raving fans on a special section of their website. You can even add an entirely new page dedicated to housing awesome testimonials with a link in your top nav. If you have reviews for specific items, publish them on each product page. Put your reviews front and center. Consider placing a couple reviews right on your homepage. Ready to instill trust in your business, create meaningful social proof and build your brand love? Here are 10 tips to help you go above and beyond with product reviews and customer testimonials. Social proof can reassure hesitant shoppers, provide additional context and reduce returns by ensuring buyers are satisfied with their purchase. Over 70% of consumers say they look at product reviews before making a purchase and nearly 63% indicate they are more likely to buy from a site that has product ratings and reviews. Testimonials and product reviews can be one of your greatest sales tools.
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